"I focus on helping the team stay aligned, clear on priorities, and set up to execute well. I’m here to spot challenges early, connect people and ideas, and make sure nothing falls through the cracks. My role is really about creating the space for others to do their best work and keeping us all rowing in the same direction.”
Krista leads operations, marketing strategy, and platform support at Premji Invest. In this role, she drives operational excellence, aligning leadership’s vision across strategy, portfolio support, brand and internal collaboration. Krista plays a critical role in optimizing firm-wide processes, overseeing cross-functional initiatives, and ensuring seamless execution across HR, IT, and team operations. She also orchestrates high-impact networking events and strategic platform gatherings that connect portfolio leaders, industry experts, and key stakeholders.
Prior to Premji Invest, Krista was an integral part of Propel Venture Partners, where she managed firm operations, led the events program, and served as a key connector for portfolio support, enhancing engagement between investors and founders. Krista holds a B.A. in International Business from UNLV.
With a background in hospitality and a certification as a sommelier, Krista brings a unique blend of strategic organization and high-touch relationship management to the venture capital space. Originally from Las Vegas, she is an avid traveler and, when not exploring new destinations, enjoys hiking, science fiction, and experimenting with global cuisines from her home in the Bay Area.